A Conceptual Modeling Framework for Business Analytics

Data analytics is an essential element for success in modern enterprises. Nonetheless, to effectively design and implement analytics systems is a non-trivial task. This paper proposes a modeling framework (a set of metamodels and a set of design catalogues) for requirements analysis of data analytics systems. It consists of three complementary modeling views: business view, analytics design view, and data preparation view. These views are linked together and act as a bridge between enterprise strategies, analytics algorithms, and data preparation activities. The framework comes with a set of catalogues that codify and represent an organized body of business analytics design knowledge. The framework has been applied to three real-world case studies and findings are discussed.